SEAGREEN The 2026 Fall/Winter Collection launch event “Soil & Silence” was held at TRUNK(HOTEL) CAT STREET.
Through the launch event on the first day and the POP UP on the second day, many people came to see the items from the collection, and were able to experience the texture and comfort of the materials, as well as the manufacturing behind them, over two days.
Living in cities, we seem to be separated from nature, and everything we eat, wear, and connect with people relies on the blessings of nature.
This event aims to combine photography, food, agriculture, manufacturing, music, and fashion into one space, and create a place where you can feel the connection with nature with all five senses.
The venue, TRUNK(HOTEL) CAT STREET, values community and sustainability in the city, and works with BONCHI to support agricultural activities. This event was held at this location, which shares the same desire asSEAGREENto bring a connection with nature to urban life.
In the center of the venue, original fixtures made with LOGGER using maple and copper from Hokkaido were placed. By spreading soil under our feet and layering items from the fall/winter collection, we expressed the worldview of "Soil & Silence," which is inspired by the warmth of soil and the silence of nature.
At the venue, PHOTO GALLERY ``ROOTED'', which follows the way of life of people living in harmony with nature, will also be exhibited.
Photographer Junya Tanaka photographed Rina Takahashi, who runs a farm in Hokkaido and enjoys the sea, mountains, and travel as part of her life, and Dai Takeuchi, who runs a fruit tree farm in Yamanashi and lives with his family while following the flow of the seasons.
Even though the way they interact with nature and the environments they live in are different, what they have in common is that they value a rhythm that is comfortable for them, rather than someone else's standards. Through photos, we introduced the time that passes through each person's life and their relationship with nature.
You can also read their story on the online store JOURNAL.
On the day of the event, music by DJs Kazuma Takahashi and Honoka Kisaki filled the venue, and everyone also enjoyed Shine Muscat delivered from BONCHI.
Furthermore, we unveiled the 4th product ``Golden Peach IPA'' of the craft beer project ``EARTH WHISPER'' by agricultural support partner BONCHI, Chigasaki craft beer maker Barbaric WORKS, andSEAGREENWe have unveiled the 4th product ``Golden Peach IPA'' of the craft beer project ``EARTH WHISPER'' by.
This time we used golden peaches, which we also worked on in the fields through agricultural support activities.
Hanedashi fruit, which has a mellow aroma and elegant sweetness but is not commercially available due to its appearance, is transformed into a new cup through the handiwork of brewing.
We delivered the taste of the fruit as well as the agricultural challenges and new possibilities behind it.
Also, as part of our agricultural support activities with BONCHI, we are starting a new rice cultivation project this year.
This time, in commemoration of this activity, we handed out rice grown in Yamanashi to everyone who visited.
Photography, music, food, agriculture, manufacturing, and fashion.
Through a variety of expressions, we spent two days sharing with everyone the connection with nature and the richness found in everyday life, which is expressed in "Soil & Silence."
I would be happy if the time I spent here helped you feel a renewed connection with nature.
Thank you very much to everyone who came and to everyone who cooperated with the event.
Fashion brings people together.
Nature gives us a reason to stay.
SEAGREENwill continue to propose not only clothes but also lifestyles and values that extend beyond clothes, while sincerely focusing on materials and comfort.